Mara Arakelian
Senior Vice President of Talent Management
Telemundo
Mara Arakelian was appointed Senior Vice President of Talent Management in March 2016. In her role, she has lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC UNIVERSO, and the Digital platforms.
Arakelian oversees all talent relations and casting functions in the U.S. and international locations. She also facilitates strategic coordination of the promotion of talent across all the division’s broadcast, cable and digital and social media platforms.
Arakelian joined Telemundo from Bobo Producciones in Mexico, where she held the position of Management Director. In that role, she oversaw talent positioning strategy and negotiated contracts with various media companies in Mexico and the U.S. Prior to Bobo Producciones, Arakelian headed the joint venture between Latin World Entertainment and Platinum Rye, based in Mexico. In her role, she analyzed and negotiated media opportunities for the company’s talent, as well as partnership opportunities.
Previously, Arakelian was at Televisa, in Mexico, where she held several executive roles including Licensing and Merchandising Manager, Home Entertainment Director, and General Manager. During this last role, she negotiated brand opportunities on behalf of the company and Televisa talent, negotiated exclusivity contracts between Televisa and its talent, and oversaw talent agreements between Televisa and Univision for promotional purposes, commercial/brand opportunities, and event participation in the U.S.
